Wal-mart and Target, which are pushing their own brands as a cheaper option for shoppers squeezed by the recession.Here's a rundown of Amazon's private label brands:
Strathwood (launched April 2004): outdoor furniture and decor.
Pinzon (launched August 2005): bed and bath, kitchen and dining, indoor furniture.
Pike Street (launched August 2005): low-cost bed and bath.
Denali (launched Nov. 2006): power tools and accessories.
Amazon next week is also launching "Tom Douglas by Pinzon," with a selection of kitchen gadgets from the Seattle celebrity chef.
Is Amazon planning more private labels? "There's definitely talk that this is a great avenue to pursue because it offers a great value proposition," said an Amazon spokeswoman. "It's something we are looking into but there's nothing to announce at this time."
Amazon recently applied for a series of trademarks for Amazon Basics covering a range of goods. Could this be the beginnings of a new private label online store? The company isn't talking about it yet.
Follow my updates on Twitter.
READ MORE and COMMENT
," name="head">
<![CDATA[<body>
<script language=javascript type="text/javascript">
<!--
if (parent.frames.length)
top.location.href= document.location;
// -->
</script>
</head>
<frameset rows="34,*" frameborder=0>
<frame src="./tiny_templates_c/connect_head.php?wid=352248&cat=Business&url=http://feedproxy.google.com/~r/TechFlash/~3/esMPSdb_wkA/Amazon_takes_private_label_brand_international_48630917.html&urltitle=Amazon to take private label products international&description=<p>Amazon.com's private label products have been getting <a href="http://blogs.zdnet.com/BTL/?p=19787">some attention</a> recently. Now the online retailer is preparing to go international with its private label strategy, launching one of its largest brands -- Pinzon -- in the U.K. in August. Amazon has been steadily growing Pinzon and its other private labels -- Strathwood, Denali and Pike Street -- over the last several years. In doing so, Amazon is following the path of brick-and-mortar retailers like <a href="http://online.wsj.com/article/SB123724896394349381.html">Wal-mart</a> and Target, which are pushing their own brands as a cheaper option for shoppers squeezed by the recession.</p><p>Here's a rundown of Amazon's private label brands:</p><p>Strathwood (launched April 2004): outdoor furniture and decor.</p><p>Pinzon (launched August 2005): bed and bath, kitchen and dining, indoor furniture.</p><p>Pike Street (launched August 2005): low-cost bed and bath.</p><p>Denali (launched Nov. 2006): power tools and accessories.</p><p>Amazon next week is also launching "Tom Douglas by Pinzon," with a selection of kitchen gadgets from the Seattle celebrity chef.</p><p>Is Amazon planning more private labels? "There's definitely talk that this is a great avenue to pursue because it offers a great value proposition," said an Amazon spokeswoman. "It's something we are looking into but there's nothing to announce at this time."</p><p>Amazon recently applied for a series of trademarks for <a href="http://www.techflash.com/Amazoncom_turns_to_Basics48201232.html">Amazon Basics</a> covering a range of goods. Could this be the beginnings of a new private label online store? The company isn't talking about it yet.</p><p><em>Follow </em><a href="http://twitter.com/ericengleman"><em>my updates</em></a><em> on Twitter.</em></p> <br /> <a href="http://www.techflash.com/Amazon_takes_private_label_brand_international_48630917.html">READ MORE and COMMENT</a><img src="http://feeds2.feedburner.com/~r/TechFlash/~4/esMPSdb_wkA" height="1" width="1"/>," name="head">
<frame src="http://feedproxy.google.com/~r/TechFlash/~3/esMPSdb_wkA/Amazon_takes_private_label_brand_international_48630917.html" name="Body">
</frameset>
</body>]]>